THE WHAT? The Estée Lauder Companies (ELC) has joined the Global Shea Alliance (GSA) to ‘further embed inclusivity and sustainability’ throughout its value chain.
THE DETAILS The beauty giant uses shea to formulate a variety of skin care, make-up and hair care items across its product portfolio, and is said to have joined the GSA in order to address issues that may exist within ‘complex supply chains.’
According to a press release, “The company is committed to engaging in industry collaboration to help generate positive impact on the ground.”
THE WHY? Sustainable and ethical shea production is an ongoing problem for brands within the beauty and personal care industry, with the GSA working to promote industry sustainability, quality practices and standards.
Mindi DeLeary, Executive Director, Responsible Sourcing, The Estée Lauder Companies, says, “Building on the company’s long-held commitments to both women and sustainability, we look forward to partnering with GSA to create a safe and empowering environment for women in the shea supply chain while helping to ensure a more sustainable shea industry.”