THE WHAT? The Estee Lauder Companies has named S4 Capital-owned Decoded Advertising as its Media Agency of Record, according to a report published by AdWeek.
THE DETAILS The appointment is the culmination of a review that spanned seven months. The Media Monks division will take on the multi-million dollar media buying and planning account for the US prestige beauty manufacturer’s portfolio of 25 brands across North America.
THE WHY? Matt Rednor, CEO and Founder of Decoded Advertising said in a statement, per AdWeek, “The Estee Lauder Companies [is] driving a new global agenda for beauty. The entire Decoded Monks team is excited to partner with Estee Lauder and the opportunity to bring our integrated strengths forward with the full range of seamless capabilities and technology, which we are confident will help amplify Estee’s vision by serving [its] communities in new ways and supporting the transformation of [its] business.”