The Estee Lauder Companies names EVP Global Transformation and Category Leadership

The Estee Lauder Companies names EVP Global Transformation and Category Leadership

THE WHAT? The Estee Lauder Companies has announced the promotion of Daniel Mahler to Executive Vice President, Global Transformation and Category Leadership, effective immediately.

THE DETAILS Mahler has led a broad spectrum of strategic enterprise-wide change priorities at the company, including co-designing and operationalizing ELC’s integrated Transformation model.

He joined ELC as Co-Chair, Global Transformation Committee in 2020 from global management consulting firm Kearney.

THE WHY? Fabrizio Freda, President and CEO, commented, “Our unique Transformation capability is an industry-first approach to enabling the continuous evolution of our business into the future. Daniel is a dynamic leader with a unique ability to align stakeholders and translate ideas into action. Under Daniel’s leadership, Transformation is accelerating ELC’s business in priority high-growth areas and strengthening our ability to strategically pivot and win with consumers.”

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