The Estee Lauder Companies partners with Kode With Klossy

The Estee Lauder Companies partners with Kode With Klossy

The Estee Lauder Companies is collaborating with Kode with Klossy, according to a report published by Glossy.

As part of the partnership, students enrolled in the STEM-focused coding program will be taught Lauder’s coding curriculum before being challenged to design a website for its signature brand’s Pure Color Envy Rebellious Rose collection, which is set to launch in September.

“We wanted our scholars to experience the power that technology can have within the beauty industry, especially with how consumers are interacting with brands today on websites and mobile,” Karlie Kloss, Founder of Kode With Klossy and Estee Lauder Spokesperson told Glossy.

“We’ve given the scholars real-life code, and we are looking to them to play with it, come up with ideas and give us feedback on what we can use and do for the real launch,” Jon Roman, SVP Global Consumer Marketing and Online at Estee Lauder told Glossy.

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