THE WHAT? The Estee Lauder Companies has revealed a widespread adoption of ChatGPT Enterprise via a partnership with Open AI, which it hopes will help ‘empower employee creativity and unlock insights to better serve today’s consumers’.

THE DETAILS ChatGPT is an integral part of ELC’s workflows, with more than 240 custom GPTs, developed by an in-house GPT Lab, that are said to give employees greater time and insights to do what they do best: develop new and market existing products.
The prestige beauty firm now plans to apply top GPTs across its portfolio of brands.

THE WHY? Jane Lauder, Chief Data Officer & EVP, Enterprise Marketing, and member of ELC’s Board of Directors, reveals, “We were excited to partner with OpenAI because we wanted an enterprise version of ChatGPT that would enable us to protect our most valuable asset, which is 75+ years of data.”