THE WHAT? The Estee Lauder Companies has announced that it has entered into a license agreement with Balmain to collaboratively develop, produce and distribute an innovative line of luxury beauty products under the banner Balmain Beauty.
THE DETAILS Guillaume Jesel will be appointed President, Global Brands, Tom Ford Beauty, Balmain Beauty and Luxury Business Development, effective immediately.
THE WHY? Balmain Creative Director, Olivier Rousteing, reveals, “For over 10 years, my Balmain team and I have been pushing the boundaries of what is possible in fashion. We’ve been determined to reflect the way that today’s diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook. From the very beginning, the team at The Estée Lauder Companies made it very clear that they support Balmain’s distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm. Knowing that — and knowing that Estée Lauder is the paragon of excellence — well, I can’t wait to start working with them.”