The Estée Lauder Companies teams up with Nykaa to launch Beauty&You India; supports ‘next generation’ of Indian beauty entrepreneurs 

The Estée Lauder Companies teams up with Nykaa to launch Beauty&You India; supports ‘next generation’ of Indian beauty entrepreneurs 

THE WHAT? The Estée Lauder Companies (ELC) has teamed up with Indian beauty and lifestyle retailer Nykaa to launch Beauty&You India, which aims to spotlight the next generation of Indian beauty brands. 

THE DETAILS Created by ELC’s new Incubation Ventures with Nykaa, the program will support India-focused companies and entrepreneurs through a competitive application process. Awards to both pre-launch and in-market premium beauty concepts will be announced in November 2022.

Award recipients will benefit from access to ELC and NYKAA relationships and expertise across the ‘beauty ecosystem’ in order to help emerging ideas that amplify Indian voices and address unmet needs in the categories of skin care, makeup, hair care, and fragrance.

A panel of entrepreneurs, industry experts, and thought leaders from the world of beauty, fashion, media, and technology will support Shana Randhava, Vice President, ELC New Incubation Ventures, and Anchit Nayar, CEO of Beauty for NYKAA e-Commerce with the judging process.

THE WHY? According to a press release, “Beauty&You aims to help founders, innovators, and creators grow their businesses holistically by identifying brand goals, achieving scale ambitions, and curating product portfolios that speak to a new generation of consumers in the Indian market.”

Randhava said, “With its incredibly vibrant economy and cutting-edge startup community, India represents an exciting opportunity for beauty creators and innovators. Our vision is for BEAUTY&YOU to harness the entrepreneurial energy in India to advance next-generation beauty brands by presenting opportunities that help put brands on a long-term, sustainable growth path.”

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