THE WHAT? The Estee Lauder Companies has named Tara Simon as Senior Vice President, Global General Manager, Too Faced, effective immediately.

THE DETAILS Simon joins from Ulta Beauty where she served as Senior Vice President of Merchandising, Prestige Beauty, responsible for the evolution and evaluation of Ulta’s luxury offer.  She will succeed Eric Hohl who is leaving the company.

In her new role, she will be charged with guiding and implementing the brand’s global strategic vision and leading the talented teams across the organization to execute there winning strategies.

THE WHY? The Estee Lauder Companies Executive Group President, John Demsey explains, “Tara is a visionary strategic leader and brand builder with deep experience in prestige beauty and make-up. She is a force, with unstoppable energy and admirable character. Tara has great respect for the vision, grit and passion with which Jarrod and Jeremy built Too faced. She will be instrumental in helping to bring the unique brand narrative centred around Jerrod’s inspiring products and experiences to new audiences globally. Her vast expertise and ability to drive winning business results within the specialty-multi prestige beauty space makes her uniquely suited to bring Too faced to new levels of success.”