The Face Shop seeks out natural beauty to front eco campaign

The Face Shop seeks out natural beauty to front eco campaign

THE WHAT? K-beauty’s The Face Shop has launched a search for the next big influencer for Malaysia and Singapore, according to a report published by the New Straits Times.

THE DETAILS The LG Household & Health Care-owned brand is looking for rising talents who embody the brand’s ‘natural and real’ philosophy – no experience is necessary.

“With this search in Malaysia and Singapore, we seek up-and-coming talents who share our philosophy and relate to the clean, simple and natural approach espoused by the brand and we hope to build them up to become the next big social media star,” said Steven Jeong, LG Household & Health Care Business Director.

A year’s contract with the brand and some RM20,000-worth of products is up for grabs for the successful candidate, plus mentoring and workshops to help hopeful candidates up their social media following.

THE WHY? The campaign is designed to create considerable buzz on the brand’s social media platforms.

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