The government needs to act on deforestation: Natura CEO speaks out

The government needs to act on deforestation: Natura CEO speaks out

THE WHAT? CEO of Natura &Co Latin America, Joao Paulo Ferreira has called on the Brazilian government to do more to combat the ongoing destruction of the Amazon rainforest, according to a report published by Reuters.

THE DETAILS Ferreira toldReuters that the government was enabling deforestation through lax regulation and adversely affecting Brazilian exports.

The right-wing administration has pursued a policy of development for the protected forest, claiming that this will enable economic growth.

THE WHY? Amazon deforestation hit a 12-hour high last year, per Reuters quoting government data. Activists claim that Bolsonaro’s policies have encouraged illegal clearing of the forest. Ferreira told Reuters that preventing unlawful logging was the government’s responsibility and must be ended immediately.

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