THE WHAT? The Honest Co has become the only US publicly traded company to be headed up by an Afro-Latina after the appointment of Carla Vernon as its CEO.
THE DETAILS The move is part of a strategic leadership succession plan, as current CEO Nick Vlahos steps down after almost six years in the hot seat. Vernon joins from Amazon.com where she led the baby care, household products, food, beverages, health and wellness and beauty categories as Vice President of Consumables Categories.
THE WHY? Founder and Chief Creative Officer Jessica Alba, comments, “I am thrilled Carla is joining The Honest Company as our next CEO. She is a strategic, visionary leader who will continue to build Honest as the legacy brand for tomorrow’s generation. What makes Carla unique is her innate ability to drive product innovation and go-to-market strategies that captivate consumers’ imagination, strengthen brand loyalty, and significantly impact the bottom line. I could not dream of a better person to take Honest into this exciting new chapter. With Carla at the helm, I am confident Honest will continue to redefine category expectations and pave the way for others to follow.”