THE WHAT? The Honest Company has announced that it has appointed Kate Barton as Chief Growth Officer. She joins the clean beauty brand from Magnolia where she held the role of Chief Brand Officer.

THE DETAILS Barton will report directly to Carla Vernon, CEO and work alongside Honest’s executive leadership team to execute the company’s new Transformation Initiative.

THE WHY? Vernón explains, “Kate is the best kind of triple-threat. She brings a strong track record of scaling omnichannel founder-built brands, elevating high-profile beauty businesses and growing classic CPG portfolios. As we step into a new stage of unleashing the strength of the Honest brand, Kate’s leadership will drive growth ideas that inspire the loyalty and imagination of our discerning and passionate consumers. “As a leader, brand builder and mother of three little ones, Kate’s signature combination of heart and horsepower has allowed her to grow clean, natural and lifestyle brands in beauty, food and home categories through e-commerce, physical retail and modern content channels. We are thrilled that Kate will lead the next stage of Honest’s growth and our mission to make the best products for people who love living consciously.”