The Hut Group (THG) has announced that it has acquired specialist eye cosmetics brand Eyeko for an undisclosed sum.

The acquisition represents a strategic investment in THG’s international beauty offering adding to its roster of wholly owned brands, boosted by its purchase of Illamasqua, ESPA and Glossybox last year.

“Eyeko is a great addition to THG’s portfolio of brands, with a strong positioning within the cosmetics market,” said Matthew Moulding, Founder and Chief Executive Officer of The Hut Group. “Its high-quality, innovative products are built on years of industry experience and the brand is renowned across numerous territories including the US and the UK. We look forward to maximizing Eyeko’s unique offering across the globe through our world-class e-commerce platform, THG ingenuity, and our global marketing infrastructure.”

Nina Leykind, Founder of Eyeko added, “I am delighted with this acquisition, which is taking Eyeko into a truly exciting future.  We’re extremely proud of what we’ve accomplished to date and now look forward to seeing The Hut Group take Eyeko to even more customers worldwide.

“I’m confident in THG’s digital and marketing expertise and expect great things for the brand.”