THE WHAT? The Hut Group is taking distribution into its own hands. The global consumer brand group has announced a partnership with Singapore Airlines as well as the purchase of two cargo planes in order to launch THG Air.

THE DETAILS THG plans to charter more than 100 flights in cooperation with the airline, removing its reliance on scheduled passenger services – a direct response to the ‘unprecedented disruption’ across the airline industry and the rapid expansion of its international business.

The owner of Lookfantastic revealed that it has been running trials since the start of the year to service its global operations. THG Air’s own cargo planes are expected to start operating out of Manchester Airport from October, 2020.

THE WHY? As Matthew Moulding, Founder and Chief Executive Officer of THG, explained, “The recent disruption across the airline industry has brought huge challenges in the movement of goods across the globe. This led us to accelerate our trials for dedicated cargo planes to link together our own global manufacturing and distribution centres. These trials have proved a great success, resulting in today’s partnership with Singapore Airlines. The trials have also given us the confidence to supplement this partnership with the launch of two of own cargo planes, under the livery of “THG Air”.”