The next Goop? Victoria Beckham to expand clean beauty brand into lifestyle products

The next Goop? Victoria Beckham to expand clean beauty brand into lifestyle products

THE WHAT? Is Victoria Beckham attempting to build her own version of Goop? The former Spice Girl has filed an application to trademark the term ‘Victoria Beckham’ and her initials, VB, in the health and beauty arena, according to a report published by the Daily Star.

THE DETAILS The Daily Star, quoting an anonymous source, claims that the fashion designer is planning to sell a wide range of lifestyle products, including sex toys.

THE WHY? Paltrow’s empire is now valued at some £193 million, and boasts a £12,000 vibrator among its inventory. Beckham, who already counts a clean beauty brand among her portfolio, is presumably looking to leverage her name in a similar vein.

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