THE WHAT? Lookfantastic has compiled a list of Australia’s most popular skin care brands. The online retailer analysed Google search data to put together a top 10 based on searches over the past 12 months.
THE DETAILS The Estee Lauder Companies/Deciem’s The Ordinary topped the list, with 1.4 million searches – a significant lead on the next most searched brand, Johnson & Johnson’s Neutrogena at 158,700 searches. Foreo was ranked third with 132,700 searches, followed by Ameliorate in fourth and Kora Organics in fifth place. In positions six to 10 respectively, Medik8, Revlon’s Elizabeth Arden, Antipodes, COSRX and freezeframe.
THE WHY? The list shows that ingredients-focused brands, such as Medik8 and The Ordinary, are trending, while innovative products such as Foreo’s electrical facial cleansing brush have clearly piqued consumer interest.