L’Oréal Paris has announced its inaugural Hair Colors of the Year. The French beauty behemoth selected Rose Blonde and Smokey Grays as the shades that we’ll all be sporting for 2018 after analysing hair color trends, studying search data and exploring global cross-industry trends.
As a result of its predictions, the brand has unveiled two new product collections, Superior Preference Rose Blonde and Feria Glam Grunge, which will enable users to recreate the latest looks at home.
“As the #1 selling hair color brand, we are committed to bringing innovation, inspiration and newness to the hair color category. This year, I visited numerous countries studying people from many different cultures, visiting exhibits and art fairs, going backstage at fashion shows and meeting with the top master colorists all around the globe,” said Orrea Light, Vice President of L’Oréal Global Marketing Beauty Innovation and Acceleration. “Through this process, rose gold and 90s-inspired grunge consistently emerged as top trends. We challenged our color labs with creating hair color shades that would allow people a premium, yet accessible, and fashion-forward way of expressing these trends and are thrilled to now introduce them.”