The power of TikTok: Viral vid sees sales soar for Revlon mattifying facial roller

The power of TikTok: Viral vid sees sales soar for Revlon mattifying facial roller

THE WHAT? Revlon has rolled out its popular facial roller, which claims to eliminate excess oil, soar on to the Australian market, according to a report published by The Daily Mail.

THE DETAILS The Oil-Absorbing Volcanic Facial Roller has flown off the shelves since it was touted as a miracle solution to oily skin by an American make-up artist on her Tik Tok account, which boasts 2.7 million followers.

The Looks by Lexington video has been viewed 6.8 million times and is credited for helping the roller to receive sell-out status in the US. It’s now available on the Australian market via Big W, Chemist Warehouse and Amazon.

THE WHY? With the product’s tried and tested on the US market, it’s no wonder that the brand is hoping to replicate that success in further territories.

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