THE WHAT? The Prada Group has entered into a partnership to launch the Forestami Academy, a three-year training program aimed at citizens with practical and theoretical workshops, seminars and outdoor activities focused on urban forestry.

THE DETAILS Forestami is an initiative that aims to plant three million trees by 2030 in the metropolitan city of Milan. 

According to The Prada Group: “By the end of the training programme, participants will have acquired soft skills on urban forestry, understand the most suitable spaces for a “green transformation” and which types of trees, shrubs and plants are best suited for our cities, as well as the appreciate the benefits of urban forestry on both physical and mental health.”

THE WHY? Catering to the ongoing call for sustainable consumer goods, the project was created to promote and encourage urban forestry principles, values and scientific ideas.