The Reject Shop brings discontinued Revlon Flex back to Australia

The Reject Shop brings discontinued Revlon Flex back to Australia

THE WHAT? The Reject Shop has started to sell a Revlon produced shampoo and conditioner to Australian consumers after a 20-year hiatus, according to a report published by the Daily Mail.

THE DETAILS Revlon Flex is said to have disappeared from shelves in the early 2000s but has made a comeback courtesy of The Reject Shop, and Australian Herbal Store’s online offer.

THE WHY? With its market share dwindling from 10 percent to just 3 percent, Revlon’s Flex hair care line was withdrawn but now, if a series of social media posts are to be believed, many are snapping up the duo for nostalgic reasons.

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