After her make-up artist let the cat out of the bag on Instagram, Jennifer Lopez has confirmed that she is to debut a limited edition collection in partnership with global beauty brand Inglot Cosmetics.
The 70-piece strong color line, which launches April 26, is said to bring Lopez and Inglot’s shared vision of strong femininity to life and offer women diverse ways to express themselves through beauty. The singer is said to have worked closely with the brand on every aspect of the collection from the shade range and ad campaign to the packaging and product names, which are inspired by her career.
“The capsule collection we created with Inglot is filled with all my go-to products in my favorite colors. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and of course…bronzers,” said Lopez. “What I think is unique and exciting is our Freedom System Palette—which allows you to create your own personalized palette with the specific colors and products that you need. Now you no longer have to buy that 5-piece eyeshadow kit to get the one color you really want!”
“We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” says Grzegorz Inglot, Vice President of US Operations for Inglot. “In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous.”