The Shilla Duty Free has unveiled its new stores at Hong Kong International Airport officially, after a six-month soft launch. The Grand Opening Ceremony took place last week with several K-celebs in attendance to mark the opening of the Beauty & You concept store.
The Beauty&You concept is designed to be a comprehensive and cutting edge beauty retail experience with customers encouraged to explore and express their individuality with 200 brands on offer.
Several brands will make their debut at the airport via the new concept store, including David Beckham’s global grooming brand House 99, K-beauty and J-beauty stalwarts The History of Whoo, su:um37, THREE, ReFa and Nars. The store will also merge the worlds of beauty and fashion with accessories from well known labels such as Alexander McQueen.