L’Oréal Paris has announced that it is to stage a series of live talk shows during Cannes Film Festival this year. Partner of the event for 21 years, the French beauty brand will broadcast seven shows from May 8th through 14th live from the legendary Martinez Beach.
The public-facing The Worth It show, which will be accessible to both festival goers and the public on the Croisette, will pay homage to cinema and beauty, hosting the brand’s most renowned ambassadors and personalities from the film industry in a bid to give voice to women from the cinema industry.
L’Oréal Paris will also open a pop-up store, the L’Oréal Paris Beauty Bar, to showcase its beauty excellence to the public, with creative workshops, one-on-one consultations with make-up artists and product testers all on offer.
