THE WHAT? THG has announced a recycling scheme, recycle:me by THG, which will allow customers to send all used beauty products to the company to be recycled. The company has partnered with Storm Board LLP to melt down and repurpose the waste.
THE DETAILS UK consumers shopping on THG Beauty sites can send their washed empties back to the company free of charge, regardless of where they were bought.
The service is already available to ESPA customers and will be launched on Lookfantastic this quarter.
THE WHY? Matthew Moulding, Founder, Chairman and CEO of THG said: “The recycle:me scheme is part of our ongoing pledge via THG (eco) to reduce our impact on the environment and create innovative new sustainability practices. We have started with our THG Beauty division as we know that recycling processes are particularly complex for plastic beauty products such as mascara, lipstick and skincare items with inbuilt pumps, which leads to many consumers simply disposing of their used goods in their household waste.
“By spearheading an initiative that is as simple as possible for the consumer, we are hoping to reduce the amount of plastic that goes to landfill, not just on behalf of our own THG Beauty brands but for the industry as a whole. The added benefit is that the used plastic returned to us will be transformed for some fantastic projects, including storm shelters, playground equipment and refugee shelters.”