THE WHAT? THG has announced new partnerships in fashion and beauty as well as an accelerated sustainability focus with the launch of THG Eco.
THE DETAILS THG has signed deals with new partners BWX, Lulu Guiness and Orlebar Brown, part of the Chanel group.
BWX, an Australian wellness and beauty company, is looking to bolster its D2C capabilities with the THG Ingenuity partnership and expand into Europe, Asia‐Pacific and North America. Meanwhile Lulu Guinness is said to also be looking to boost its D2C activity, while drawing on THG Ingenuity’s global infrastructure and e-commerce expertise.
The launch of THG Eco comes as part of the group’s wider sustainability push and is said to reduce it’s impact on the environment.
THE WHY? The client wins and sustainability developments follow a period of growth for THG, which in Q3 raised $2.4 million in an IPO to ride the digital wave, and saw shares rise in Q4 as the company upgraded annual guidance after citing ‘continued momentum’ during the pandemic.
On the client wins and eco drive, Founder, Chairman and Chief Executive Matthew Moulding said: “I am delighted to announce meaningful progress on THG’s sustainability strategy, in conjunction with our new THG Ingenuity partnerships.
“Each of our brand partners offers something unique to their audiences, yet they are united in recognising the power of THG Ingenuity and the potential gains our platform can bring to their growth models.
“With regards to THG Eco, for all businesses, the threat of climate change means that reducing the environmental impact of their operations is no longer a choice – it has become a pre-requisite.
“At THG we are very aware of the challenge we are all faced with, which is why the launch of THG Eco is so important and will ensure we’re fulfilling our responsibilities to the planet and to the people around us as we continue to pursue our ambitious growth plans.”