THE WHAT? The Hut Group’s tech arm, THG Ingenuity, has announced that it has signed a series of major partnership agreements with global beauty brands, including PZ Cussons, Burt’s Bees, Nuxe, By Terry and Elemis, valued at more than £100 million.
THE DETAILS Through the partnerships, THG Ingenuity will accelerate each brand’s transition a DTC model to meet the growing online consumer demand.
Each brand will access THG Ingenuity’s full range of e-commerce solutions, from its end-to-end proprietary DTC technology platform to its international fulfilment and payments infrastructure.
“The consumer shift to online continues at pace and a resilient, world class, DTC operation has become a necessity for brands to generate sustainable long-term growth. Through THG Ingenuity’s proprietary technology, brands can leverage our end-to-end capabilities to launch, market and fulfil their product offering at pace and accelerate their international expansion,” said Matthew Moulding, Founder and Chief Executive Officer of THG.
“The latest partnership agreements with some of the leading international beauty brands are a testament to the strength of THG Ingenuity’s proven technology services.”
THE WHY? With the global pandemic closing bricks and mortar stores for months on end and therefore accelerating the shift to digital, it’s more important than ever that brands have a commanding online presence and DTC capability.