THE WHAT? TikTok stars Charli D’Amelio and sister Dixie D’Amelio have teamed up with Morphe make-up to launch a new sub-brand, Morphe 2.
THE DETAILS The sisters, who have their own reality show, are acting as the new face of the line, which is aimed at Gen Z consumers.
According to Allure, the brand aims to redefine the way make-up is marketed at a younger generation, with D’Amelio telling the magazine, “With Morphe, we’re working together to show that you are beautiful, with or without makeup.”
The collection has six main products including a foundation tint in 20 shades, jelly eye shimmers, and lip oils.
THE WHY? With self-acceptance and self-love being a popular trend on social media platforms across the board, Morphe 2 is tapping into a growing movement that is inevitability here to stay.
Looking to connect young people, Charli D’Amelio stated, “I’m the most confident when I’m around people who support me and this line is about bringing people together and doing exactly that.”