Too Faced has censored the name of its Better Than Sex mascara for the Saudi Arabian market, changing it to Better Than Love.

The company has kept the color and type the same, however, the name has been altered in order to cater to the more conservative Middle Eastern market and its strict laws and guidelines.

Other companies have also changed the names of products in order to cater to regional preferences. Nars Orgasm Blush is said to be changed to Nars O in some countries, while Becca’s Champagne Pop is often called C-Pop, and Prosecco Pop is being called Gold Pop to adhere to company’s with strict alcohol laws.