A mascara produced by Too Faced Cosmetics is the world’s best-selling lash product, according to an article published by The Zoe Report.

The claim was made by Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino at a press brunch back in December and has since swept across the glossies, with Hello Giggles, Teen Vogue and Cosmopolitan all reporting on the story.

The brand’s Better Than Sex mascara boasts a curved brush, inspired by Marilyn Monroe’s hourglass figure, and designed to coat every lash, while the mascara is formulated with a collagen infusion to add volume.

Too Faced Cosmetics signed an agreement to sell the company to Estée Lauder Cos for US$1.45 billion back in November, 2016.