Too Faced Founders cut ties with brand

Too Faced Founders cut ties with brand

THE WHAT? The Estee Lauder Companies has announced that the Co-founders of Too Faced Cosmetics, Jerrod Blandino and Jeremy Johnson, have departed the brand. The make-up marque will therefore be headed up by Tara Simon, who has been promoted to the role of Global President, Too Faced, effective July 1, 2022.

THE DETAILS In her elevated role as Global Brand President, Tara will continue enabling her team to capture and realize fast-growing opportunities for the brand, while further contributing to the company’s category strategy for makeup.

THE WHY? Blandino and Johnson are said to be embarking on ‘new entrepreneurial projects and endeavours’, according to a statement issued by The Estee Lauder Companies. ELC President and CEO, Fabrizio Freda, commented, “Tara has been a fantastic leader at Too Faced since she joined the brand two years ago, and I know that she will continue to leverage her brand building expertise to drive an emotional connection with consumers through inspiring products and unique experiences. I am confident that under Tara’s leadership, Too Faced is well-positioned for its next phase of growth. And we are so grateful for Jerrod and Jeremy’s outstanding work over the last six incredible years spent as part of the ELC family.”