Procter & Gamble is following Wal-Mart and Unilever’s lead and will list the ingredients used in fragrances for each of its 2,000 scented products online by 2019 as part of a wide-ranging transparency drive.
The company will start the process with the fabric, home and beauty categories and will list any substance present in concentrations of greater than 0.01 percent.
“Our goal is to give people the information that is clear, reliable and accessible. This is another step in our sustainability journey toward enabling consumers to make informed choices,” said Kathy Fish, Chief Technology Officer. “We want people to feel great about putting our products in their shopping baskets. We’re providing more information about fragrance ingredients because we believe this will build even greater trust in the quality and safety of all of our products.”
The company will also help consumers gain a greater understanding of ingredients by listing where else the ingredients can be found – for example in food and everyday products.