Unilever has announced that it will disclose fragrance ingredients used across its personal care brands online in Europe, starting with France and the UK. The initiative will be rolled out across all European countries by the end of 2018.
The move, part of a transparency initiative launched in 2017, will see Unilever update its product information to include fragrance ingredients down to 0.01 percent of the product formulation.
“We know how important fragrances are to people – they want products that make them look good, feel good and smell good,” said Unilever’s Chief Research and Development Officer, David Blanchard. “We’re excited to take the next step in our transparency journey, delivering on our promise to give people the information they need to choose the right products for them. People want to know more about fragrance ingredients and how we create scents for the brands they love. We’re happy to be making this information available online across Europe in 2018.”