Online hair and beauty treatment service Treatwell has launched a new initiative, Life Saving Wax, in a bid to raise awareness of the importance of cervical screening.
The initiative has been created in partnership with Public Health England’s (PHE) Cervical Screening Saves Lives campaign and aims to break down the barriers to cervical cancer prevention by encouraging women to talk openly about screening.
Liz Hambleton, Beauty Director at the British company, said, “We see thousands of women booking intimate waxes everyday through Treatwell, so when we heard that women aren’t attending a potentially life-saving test due to embarrassment, we wanted to see how we could change this. Just by talking about cervical screening with one person, it’s amazing the knock-on effect it can have. It can really change attitudes and behaviours.
“Our beauticians are not health experts, but they are human, and they speak to women all day everyday about many personal topics. Using this position of trust, they are uniquely placed to be able to empower women on the subject of cervical screening and provide them with the information needed to make an informed choice, in an environment where they are more likely to be engaged. Just one conversation is all it could take to remind or encourage someone to go for their screening when invited. That one conversation could help stop cancer before it starts – it could save a life.”
The initiative is supported by TV doctor Dr Zoe Williams and TV personality Cara De La Hoyde.