THE WHAT? Gen Z darling, Tree Hut hosted a pop-up in New York City last weekend. The body care brand created whimsical installations featuring bold colours to showcase its range and true to its digital roots, the event boasted its own hashtag.
THE DETAILS The brand’s fans were encouraged to register to attend via a prize draw. The first 100 visitors each day were gifted a set of products in one of Tree Huts signature scents.
THE WHY? Senior Marketing Manager, Hazel Smith, explains, “As a brand that has such an impactful and viral digital presence on social media, we wanted to celebrate our loyal fans by giving them a physical branded space to fully immerse themselves in the colorful and imaginative world of Tree Hut. The Tree Hut x NYC Pop-Up is the perfect place for our consumers to learn about new products, experience the best-sellers they already love and create unique content in a vibrant space that brings Tree Hut out of the shower and into the city.”