THE WHAT? Hair care brand TRESemmé has launched a new scholarship program that aims to support Black female hair stylists, dedicating $100,000 to the first TRESemmé Future Stylists Fund, according to a report by WWD.com.
THE DETAILS The Unilever-owned brand will launch the scholarship at this year’s New York Fashion week, of which it is a sponsor, with ten winners receiving $10,000 for cosmetology school.
Esi Eggleston Bracey, Executive Vice President and Chief Operating Officer of beauty and personal care at Unilever North America, said, “They’ve been calling this the ‘she-session. It’s so clear that women of color are often underrepresented in women’s programs, so for TRESemmé, it was a no-brainer to say, ‘where could we help?’ And that we could make this pledge, $100,000, to help women in cosmetology.”
Applicants can apply until 18th October on the dedicated website, and are required to supply information such as a 60-second video, recommendation letter and examples of work.
Program judges include celebrity hairstylist Ursula Stephen, Rebecca Minkoff and Actress, Model and Activist Leyna Bloom, amongst others.
THE WHY? The new program aims to bolster representation of women of color in scholarship programs, with the salon industry being one of the most affected throughout the pandemic.
Likewise, the scholarship looks to break down the financial barriers of entry into the world of cosmetology, while also giving access to TRESemmé’s support network.
Bracey continued, “We have so many platforms that once women have their degrees, we can give them even more exposure and opportunities. Why we’re starting at that scale is because we want to remain committed to the women…we want to use our network to really advance investment in Black creators and entrepreneurs.”