Natura has announced the appointment of David Boynton as CEO of The Body Shop, effective December 4.

Boynton will join The Body Shop from men’s apparel brand Charles Tyrwhitt, where he is currently CEO. Prior to this role, he has enjoyed a successful career in the cosmetics industry, helping L’Occitane to expand as well as working for Asian health and beauty retailer AS Watson.

“We are excited to welcome David Boynton to Natura Group. His global, retail and value driven expertise together with his passion for talent will be a great fit into our group,” said Roberto Marques, Executive Chairman of the Board of the Natura Group.

“I am delighted to be joining The Body Shop at this exciting time as it becomes part of the Natura family,” added Boynton. “I have admired both companies from afar for years and it is truly a great match, bringing together two values-driven beauty businesses with a passion for the preservation of the natural world and respect for people and communities. With Natura, The Body Shop couldn’t be in safer hands.”