UK-based branding agency ButterflyCannon have redesigned the packaging for Oriflame Cosmetics’ Advanced hair growth range, HairX NeoForce.

The systematic use of typography illustrates the clinical nature of the product, and the central lock up holds the key benefits: thickening and hair growth solutions for thinning hair.

The active ingredient ‘6–Gingerol’ has been accentuated on pack and given its own icon. The soft teal colouring, combined with grey and silver tones give the product a sleek and metallic finish, relating to both the luxury market and the products’ scientific background.

The logo builds upon the branding for Oriflame’s HairX range, also designed by ButterflyCannon.

Georgios Tsanos, Global Marketing Manager at Oriflame, said, “ButterflyCannon continue to produce beautiful designs as our relationship with their team develops. The design for HairX NeoForce is another success, clearly illustrating the high performance and expertise behind the products.

“Our aim with the design for the HairX NeoForce range was to visually convey the benefits of the product using a confident, minimalist approach.”

Jon Davies, Creative Director and Co-Founder at ButterflyCannon, added, “Our aim with the design for the HairX NeoForce range was to visually convey the benefits of the product using a confident, minimalist approach.”