UK fund Permira to buy John Masters Organics

UK fund Permira to buy John Masters Organics

UK-based investment fund Permira is set to acquire US organic cosmetics brand John Masters Organics for US$364 million, according to a report published by Nikkei.

Permira is said to be planning to create a holding company to purchase shares in both John Masters Organics and its Japanese importer, with the investment fund taking a majority stake in the new company.

Created in New York in the early 1990s, John Masters Organics is popular in Japan, with the Asian country accounting for some 40 percent of the brand’s global sales. JMO currently boasts 54 retail outlets in Japan, and is said to be the leading organic cosmetics brand there.

Permira is planning to replicate the Japan sales model worldwide, edging away from the wholesale strategy currently employed in Europe and the US, in favor of dedicated stores and a renewed marketing drive.

The brand has also attracted attention from Japanese cosmetics houses Kose and Shiseido, with the former reaching late-stage discussions to acquire JMO before abandoning the deal last year.