THE WHAT? UK health and beauty retailer Boots is set to launch a new online marketplace, which will introduce third-party brands into its digital offering and extend the range of products available on boots.com.
THE DETAILS Due to launch in Spring 2023, the marketplace will allow brands to list their products on the site and access the monthly visitors.
The marketplace will be integrated with the existing product range on boots.com and is powered by Mirakl, an enterprise marketplace SaaS platform.
Users will still access a single checkout for mixed baskets and have access to benefits of shopping at Boots – including Boots Advantage Card points.
THE WHY? The new offering is said to be part of Boots’ ongoing digital strategy to rapidly extend the range of its website and explore ‘new and diverse categories for its customers.’
Paula Bobbett, Chief Digital Officer at Boots, said: “Marketplace is the exciting next step in our digital transformation programme. We’re approaching this new opportunity for Boots with a deep understanding of our customers and the health, beauty and wellness products that they want to buy, and helps us to work with new smaller and entrepreneurial brands.
“Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products.”