THE WHAT? UK health and beauty retailer Boots has been named as the official beauty partner for the third series in a row of ITV2’s TV show Love Island.
THE DETAILS As part of the partnership the villa hosting the TV show will stock Boots products from 13 different categories including make-up, fragrance, skincare, dental, toiletries and sun-care protection brand Soltan.
The 360-marketing campaign Find the Ones will also return, which helps consumers find the products they see on the screen.
THE WHY? Peter Markey, Chief Marketing Officer at Boots comments: “We are thrilled to be returning to the Love Island villa as the official beauty partner for the third time. The partnership performs extremely well for us and allows us to showcase our brands in front of an engaged audience of both new and existing customers. This winter, we want to inspire customers looking to enhance their beauty regimes or upgrade their makeup bags to try out the Islanders looks for themselves at home”.