THE WHAT? UK skincare brand Facetheory has signed an exclusive retail partnership with Sephora Asia.
THE DETAILS Facetheory products will be available online and in more than 100 Sephora stores across 9 countries, including Singapore, Australia, New Zealand, India, Indonesia, Thailand, South Korea, Malaysia and the Philippines.
Having had investment backing from Active Partners, Facetheory is expanding its retail distribution through best-in-class retail partnerships. New retail partnerships in Europe, North America and the Middle East are in development, with omni channel launches planned throughout 2023.
The brand will be part of the Clean at Sephora programme due to their ‘shared commitment and vision for growing and evolving clean beauty,’ which is said to be a key component in forming the partnership.
THE WHY? The move into the Asian market signals a robust growth strategy for Facetheory, with Sephora a tried and tested retail partner to reach the luxury consumer.
Jamie Shuker, Founder and CEO of Facetheory, says: “We’re delighted that Sephora has joined us in this journey to bring the most efficacious and sustainable skincare to the Asia-Pacific market. The partnership offers a great gateway to get our products in front of a new audience. As Sephora is a real destination for beauty addicts and skincare obsessives, we believe their customer base will love discovering our brand of clean, affordable and effective products.
“Facetheory believes in a vision beyond single-active formulas where the best of nature and science meet to bring sustainable efficacy to skincare, and that Sephora is the right retail partner in the region to deliver on this mission. We can’t wait to see our vision come to life both in store and in the digital space.”