THE WHAT? UK supermarkets have been scaling back the number of beauty products they stock as customers are said to be opting for more natural looks during the Great Virus Crisis (GVC), according to a report by The Grocer.
THE DETAILS Data from Edge by Ascential showed that Tesco, Sainsbury’s, Morrisons, Asda and Waitrose have together dropped more than 350 cosmetic products from March to July, while only 67 new products were offered.
Of the most affected products, foundation, lipstick and eye make-up were hit the hardest, while hair dyes were also cut. Some 70 hair colorants from the likes of L’Oreal, Garnier and Clairol were showing as unavailable during the period.
In terms of volume, there was a 59.1 percent sales fall in cosmetic sales for the 12 weeks ending 27 June.
THE WHY? The pandemic and lockdown measures has resulted in a global slump in make-up sales due to less social interactions taking place.
Claire James, lead on ranging at IRI Insights, told the Grocer, “Despite out-of-home beauty treatments being restricted, shoppers aren’t considering cosmetics when visiting the supermarket.
“Volume sales within beauty were already 9% down versus a year ago [52 w/e 1 February 2020], so delistings in the category would have been a natural choice.”