THE WHAT? UK TV show Love Island has teamed up with British-based cosmetics and skincare brand Revolution Beauty to launch an exclusive make-up collection.
THE DETAILS The collection will be sold globally at Revolution Beauty’s website, Walgreens in the US, and Boots in the UK.
The Makeup Revolution x Love Island collection consists of a range of make-up products.
THE WHY? Both companies are looking to capitalize on the global success of the British Love Island Show.
Adam Minto, CEO and Founder of Revolution Beauty states: “With Love Island quickly becoming a global sensation, we are thrilled to bring summers in the Villa to life through the limited-edition makeup collection.”
Lucie Stoffers, Head of Brand Licensing ITV Studios, Global Entertainment, said: “We are super excited to partner up with Revolution Beauty and are thrilled that Love Island fans all over the world will be able to recreate the looks of the Islanders. Revolution Beauty and Love Island are both beloved brands that fit perfectly together!”