THE WHAT? The UK’s Competition and Markets Authority (CMA) has announced a review of the environmental claims made by manufacturers of food, drink, cleaning products, toiletries and personal care items, according to a report published by Reuters.
THE DETAILS The probe will scrutinise both large multinationals such as Unilever and P&G as well as small independent brands and could take enforcement action against those found to be ‘greenwashing’.
THE WHY? CMA CEO Sarah Cardell told Reuters, “We’re concerned many shoppers are being misled and potentially even paying a premium for products that aren’t what they seem. Now is a good time for businesses to review their practices and make sure they’re operating within the law.”