THE WHAT? Ulta and Target have announced the brands and first locations for the Ulta Beauty at Target shop-in-shop concepts, due to roll out in August.
THE DETAILS Prestige brands set to launch in the concept stores include Anastasia Beverly Hills, Ariana Grande, bareMinerals, Clinique, Drybar, IT Cosmetics, Jack Black, MAC Cosmetics, Philosophy, Smashbox, St. Tropez, Sunday Riley, The Ordinary, TULA Skincare, Ulta Beauty Collection and Urban Decay.
Locations span the U.S., including Los Angeles, Florida, Georgia, Illinois, Texas, New York and Virginia.
THE WHY? The store-in-store concept marries prestige beauty in a mass setting, with the concept heralded as ‘unmatched’ by Christina Hennington, Executive Vice President and Chief Growth Officer, Target.
Kecia Steelman, Chief Operating Officer, Ulta Beauty, said, “As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences. Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged.”