THE WHAT? Ulta Beauty has pledged to invest some US$25 million in a series of diversity and inclusion commitments it has unveiled for 2021.
THE DETAILS The US beauty retailer’s commitments include amplifying and investing in underrepresented voices, a commitment to increase the number of Black-owned brands in its assortment by the end of 2021, amping up training for salon and store associates next month to address unconscious bias in a bid to improve the guest experience for BAME shoppers and establishing a Diverse Leaders Program to empower more than 30 high-potential associates as future company leaders, among others.
To that end, the store network has appointed Tracee Ellis Ross, CEO and Founder of Pattern Beauty, as Diversity and Inclusion Advisor to drive accountability to Ulta Beauty with a specific focus on BIPOC brand development.
THE WHY? Mary Dillon, CEO, Ulta Beauty explains, “As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity. We are deeply committed to leading purposefully with and for underrepresented voices across retail and beauty on our D&I journey.”