Ulta Beauty launches curb-side collection

Ulta Beauty launches curb-side collection

THE WHAT? Stores may be closed to clients but Ulta Beauty has debuted a Curbside Pick-Up service in select stores. The offering is an extension of its popular Buy Online Pick Up in Store service.

THE DETAILS The curb-side collection facility will be available in some 350 stores across the US, and will be expanded to further stores as and when local market conditions allow, the beauty retailer said.

THE WHY? This new, convenient option is designed to deliver beauty essentials to shoppers as easily and safely as possible, Ulta says, until it can reopen stores. The retailer revealed that it is likely that it will open stores in some states and markets before others, with safety for all as its key criteria to evaluate where and when to open.

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