Ulta Beauty names Chief Marketing Officer

Ulta Beauty names Chief Marketing Officer

THE WHAT? Ulta Beauty has announced the appointment of Michelle Crossan-Matos as Chief Marketing Officer, according to a report published by The Wall Street Journal.

THE DETAILS Crossan-Matos joins from Samsung Electronics America where she held the role of Chief Marketing, Citizenship and Communications Officer. Her CV also lists leadership roles at P&G. She replaces Shelley Haus, who died of cancer last summer.

THE WHY? Crossan-Matos told the Wall Street Journal, “I think beauty care is probably going to be one of the most resilient categories, and then I think Ulta Beauty will be even more resilient, just because of the portfolio that Ulta Beauty has and the type of guests that come in – they tend to be much more resilient.”

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