THE WHAT?  Ulta Beauty has been hit with a nationwide class action lawsuit accusing the retailer of falsely marketing its “Conscious Beauty” products as free from ingredients listed on its own “Made Without List.”

THE DETAILS Filed by plaintiff Margaret Garvey, the suit claims Ulta misrepresented the ingredient standards of its “Conscious Beauty” range, which was introduced in 2020 to promote transparency around clean, cruelty-free, vegan, and sustainable products. Garvey alleges that several products labeled under the program contain banned substances, including acrylates, phthalates, and aluminum compounds. The complaint cites violations of California’s consumer protection and advertising laws, as well as fraud and unjust enrichment. Garvey seeks to represent all U.S. consumers who purchased the products for personal use.

THE WHY? The lawsuit highlights increasing scrutiny of “clean beauty” marketing claims and growing legal risks for brands promoting ingredient transparency without verified compliance.

Source: Top Class Action