US retailer Ulta has celebrated its 10-year anniversary as a public company by ringing the Nasdaq opening bell.

Having launched its first store 25 years ago, Ulta is celebrating its 10-year listing and the opening of its first Manhattan store, with Chief Executive Officer Mary Dillion having rung the bell earlier this week.

Ulta is said to be keeping pace with rivals Sephora and Amazing by shifting its focus to the expansion of its online presence. Operating more than 1,000 stores, the Chicago-based company is set to release its Q3 earnings at the end of the month.